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Marketing planning has always been a mix of strategy, creativity, and a fair bit of trial and error. Traditionally, it takes hours of research, competitor analysis, and structuring to develop something actionable. But with AI, that process can be dramatically shortened—without compromising on quality.I tested two different AI-powered approaches to create a marketing plan. One was a quick and simple chatbot method, while the other used more advanced AI marketing platforms. Both delivered useful results, but each had its strengths and weaknesses. Here’s how they work, and which one might be right for you.Using an AI Chatbot for a Quick, Structured PlanIf you need a fast way to organise your marketing ideas, an AI chatbot like ChatGPT, Claude, or Gemini can help. These tools generate structured marketing plans in minutes, based on the information you provide.How to Get Started Set the stage – The better your prompt, the better the output. Instead of saying “Create a marketing plan for a coffee brand,” be specific. Try: “Generate a marketing strategy for a premium online coffee brand targeting young professionals. Include audience insights, social media tactics, and email marketing ideas.”Ask follow-up questions – AI-generated responses are often broad. If the first response is too general, refine it by asking things like: “Break this down into a three-month content calendar with weekly themes.”Review and refine – AI can structure your plan, but you still need to tweak it to fit your brand’s tone, budget, and goals.What Works WellIdeal for brainstorming ideas quickly Easy to tweak and adjust on the go Great for structuring a plan from scratch Where It Falls Short<ul><li>Lacks depth in research and competitor analysis</li><li>Doesn't integrate real-time data unless connected to external tools</li><li>Still requires human oversight for accuracy and execution </li></ul>This method is perfect if you need a structured plan in minutes or want to map out ideas before refining them manually. But if you’re looking for something more data-driven, AI marketing platforms offer a more detailed approach.Using an AI Marketing Platform for a Data-Driven StrategyAI marketing tools go beyond chatbots by analysing real-time trends, automating campaign execution, and offering deeper insights into audience behaviour. Platforms like HubSpot, Jasper, and Writesonic specialise in content generation, ad targeting, and competitor analysis, making them valuable for marketers who want a ready-to-implement plan.How It WorksInput your business details – Most platforms ask for information about your industry, audience, and goals. This helps AI generate a relevant plan. Let AI do the heavy lifting – The system will create marketing strategies, content suggestions, and campaign ideas based on current trends and best practices. Refine and implement – AI can’t replace strategic thinking, but it can provide a strong foundation. Adjust the recommendations to align with your brand, then launch. What Works Well Generates detailed marketing strategies with audience insights Can automate parts of execution (e.g., scheduling posts, creating ad variations) Provides competitor and market analysis for a data-driven approach Where It Falls Short Takes longer to set up compared to a chatbot Some features require a paid subscription Still needs human oversight to ensure accuracy and brand alignment This approach is best for businesses that want a full-scale marketing strategy without spending hours on research and manual structuring.Which Approach Should You Choose? If you’re in the early planning stage and need a fast, structured outline, chatbots are a great tool. If you want a complete, automated strategy with deeper insights, an AI marketing platform is the better choice.AI doesn’t replace strategic thinking, but it speeds up the process and provides a strong foundation. The key is knowing how to use these tools effectively.Want to integrate AI into your marketing without the complexity? Our No-Code and Low-Code AI Implementation service makes it easy to adopt AI tools for streamlined, data-driven marketing. Get in touch to find out how we can help.

How to Use AI to Build a Marketing Plan—Two Approaches That Work

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AI has been making leaps in capability, but one major issue remains—efficiency. Most advanced AI models require enormous amounts of computing power, making them expensive and resource-intensive to run. But what if AI could achieve the same level of reasoning and performance while using fewer resources? That’s exactly what DeepSeek is aiming to do.Why AI Efficiency MattersAI has transformed how businesses operate, from automating workflows to generating insights in seconds. But the cost of running powerful AI models can be a barrier, especially for businesses that don’t have access to high-end infrastructure.DeepSeek introduces a more efficient approach, promising advanced reasoning capabilities while reducing the computational burden. This could make AI more accessible, cost-effective, and scalable for businesses of all sizes.What Makes DeepSeek Different?DeepSeek’s AI model stands out because it’s designed to do more with less. Unlike traditional models that rely on massive processing power, DeepSeek optimises the way AI processes information, allowing it to:<ul><li>Deliver advanced reasoning without heavy resource consumption</li><li>Reduce the cost of AI operations for businesses</li><li>Improve accessibility by requiring less technical infrastructure </li></ul>How Businesses Can BenefitFor businesses considering AI adoption, efficiency isn’t just about performance—it’s about sustainability and affordability. DeepSeek’s approach could enable companies to:<ul><li>Run AI-powered tools without the need for expensive cloud computing costs</li><li>Implement AI solutions with lower energy consumption</li><li>Improve response times and decision-making without delays </li></ul>This could be particularly useful for industries relying on AI for data analysis, customer interactions, and automation—offering smarter solutions without the high operational costs.Making AI More Accessible with No-Code and Low-Code SolutionsEven with efficient AI models like DeepSeek, many businesses still hesitate to implement AI due to perceived complexity. That’s where no-code and low-code AI solutions come in, making it possible to integrate AI tools without the need for technical expertise.With these platforms, businesses can:<ul><li>Automate workflows and processes without writing a single line of code</li><li>Optimise operations by using AI-powered insights efficiently</li><li>Scale AI applications without the need for high-end computing resources </li></ul>The introduction of models like DeepSeek marks a shift in how AI is developed and deployed. By focusing on efficiency, businesses can take advantage of AI-driven innovation without the usual limitations of cost and computing power.Our No-Code and Low-Code AI Implementation solutions make it easy for businesses to adopt AI without technical barriers. Whether you’re looking to automate tasks, analyse data, or enhance customer interactions, we simplify AI integration for you.Get in touch today to explore how AI can work smarter for your business.

DeepSeek: A Game Changer in AI Efficiency?

Handling HR queries, managing compliance checks, and processing invoices—these back-office tasks are essential but time-consuming. They often drain resources, slow down workflows, and take attention away from strategic priorities. What if you could automate these processes efficiently, ensuring accuracy and freeing up employees for more valuable work?Generative AI is changing how businesses manage operational tasks, offering a seamless way to streamline repetitive processes. From HR help desks to compliance checks and accounts payable, AI-driven automation is reshaping back-office functions, making operations smoother, faster, and more cost-effective.How Generative AI is Transforming Back-Office OperationsBack-office automation isn’t just about replacing manual tasks; it’s about enhancing efficiency and improving decision-making. Generative AI is particularly effective because it can process vast amounts of data, understand context, and generate responses, making it ideal for complex workflows.Key areas where AI is making an impact:<ul><li>HR Help Desks: AI-powered virtual assistants handle common employee queries, process leave requests, and assist with onboarding, reducing HR workload.</li><li>Compliance &amp; Risk Management: AI scans documents, flags regulatory issues, and automates compliance reporting to ensure businesses meet legal requirements effortlessly.</li><li>Accounts Payable &amp; Finance: AI-driven tools process invoices, match purchase orders, and detect anomalies in financial transactions, cutting down errors and fraud.</li><li>Customer &amp; Vendor Support: AI chatbots manage inquiries, automate responses, and route complex queries to the right departments without delay.</li></ul>The Business Benefits of AI-Powered AutomationThe advantages of using AI in back-office operations go beyond saving time—it fundamentally improves how businesses operate.Increased Efficiency: AI works 24/7, processing requests instantly without delays. Error Reduction: Automating data entry and document processing minimises human mistakes. Cost Savings: AI reduces the need for manual effort, cutting labour and operational costs. Scalability: AI tools handle increasing workloads without requiring additional staff. Improved Compliance: Automated regulatory checks ensure businesses stay compliant with industry standards. Getting Started with No-Code and Low-Code AI SolutionsMany businesses hesitate to adopt AI because they assume it requires extensive technical expertise. That’s no longer the case. No-code and low-code AI platforms make automation accessible, allowing teams to implement AI-powered solutions without needing advanced programming skills.With these platforms, businesses can:<ol><li>Set up AI-powered HR and finance automation tools without custom development.</li><li>Integrate AI with existing software for seamless workflow automation.</li><li>Customise AI assistants to handle specific back-office tasks. </li></ol>The Time to Automate is NowBack-office automation with generative AI isn’t a luxury—it’s quickly becoming a necessity. Companies that embrace AI-driven workflows will gain a competitive edge, improving efficiency, reducing operational costs, and allowing employees to focus on higher-value work.Our No-Code and Low-Code AI Implementation solutions help businesses integrate AI effortlessly. Whether you want to streamline HR, finance, or compliance processes, we make automation simple and effective.Get in touch today to see how AI can transform your back-office operations.

Automation with Generative AI: Streamlining your Workflows

You know the feeling—sifting through endless articles, reports, and data just to answer one question or finalise a business report. Research tasks are essential, but they’re often tedious, draining your team's valuable time and energy. Imagine having a virtual assistant that does all the heavy lifting for you, effortlessly turning mountains of data into clear, actionable insights.That’s exactly what OpenAI’s new Deep Research tool offers, promising to revolutionise the way professionals conduct research. For anyone overwhelmed by information overload, this could be the solution you didn't even know you needed.<h3>What Makes Deep Research Different?</h3>OpenAI's Deep Research tool is designed specifically to manage complex research tasks that usually require significant human effort. It can carry out multi-step analyses, gathering and synthesising vast amounts of information quickly and accurately.Rather than simply answering basic queries, Deep Research goes further. It explores online resources, compares multiple data points, and creates detailed reports that you can use immediately. Instead of providing fragmented insights, it compiles comprehensive findings, presenting them in clear and structured ways—perfect for busy professionals.Imagine your workflow enhanced by:<ul><li>Automated data collection from credible sources, eliminating tedious searches.</li><li>Summarised insights delivered in concise, readable reports.</li><li>Real-time analysis, synthesising vast amounts of information quickly and efficiently.</li></ul><h3>How Businesses Can Benefit from Deep Research</h3>Whether you're in finance, engineering, consulting, or marketing, Deep Research can simplify and accelerate critical processes. Here are some practical examples:<ul><li>Financial Analysis: Quickly synthesise company reports, economic indicators, and market trends to make well-informed investment decisions, faster.</li><li>Market Research: Automatically gather competitor intelligence and identify trends without spending hours manually sifting through data.</li><li>Scientific and Engineering Projects: Access comprehensive summaries of existing research, freeing up your teams to focus on innovative problem-solving.</li></ul>This tool is capable of enhancing productivity significantly, making your research processes smoother and your decisions more informed.<h3>Getting Started Doesn't Require Technical Expertise</h3>Many companies still hesitate around AI, assuming it's too complicated or costly. However, OpenAI's Deep Research aligns perfectly with no-code and low-code strategies. You don't need technical expertise to leverage its full potential—just clearly defined questions or research goals.How simple is it to get started?<ol><li>Define Your Question: Clearly outline the research topic or question you're exploring.</li><li>Let Deep Research Work: The AI conducts thorough online research, aggregating key insights.</li><li>Receive Structured Reports: Get detailed summaries and actionable insights directly from the AI.</li></ol>This intuitive approach means even novices can effectively harness the power of AI to streamline their workflows without needing technical skills.<h3>Why You Should Care—Right Now</h3>If your business isn't already exploring solutions like Deep Research, you're likely wasting valuable hours on research tasks that AI could complete in minutes. Companies that adopt this technology early will save time, make better-informed decisions, and gain a competitive advantage.But there's a catch: many businesses hesitate to start due to perceived complexity or technical challenges.That's exactly why no-code and low-code AI tools matter. They bridge the gap, making advanced technologies like Deep Research accessible to anyone, regardless of their technical background.<h3>Ready to Simplify Your Business Research with AI?</h3>Integrating AI into your workflows shouldn't be complicated. With no-code and low-code solutions, even sophisticated AI tools become accessible, providing businesses of all sizes with powerful, practical benefits.Our No-Code and Low-Code AI Implementation for Businesses helps organisations seamlessly integrate advanced AI tools like OpenAI's Deep Research without the technical headaches. You'll be able to:<ul><li>Quickly integrate AI into your business workflows.</li><li>See immediate productivity improvements without complex setups.</li><li>Ensure all your teams, technical or not, can harness AI effectively.</li><li>Take advantage of the future of research today—and watch as your organisation makes others look like cats on a hot tin roof!</li></ul>Ready to see how simple it is? Contact us to learn more about integrating OpenAI's Deep Research into your workflow.

OpenAI's Deep Research: The AI Tool That Could Change How We Work Forever

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Creating technical presentations can be challenging. Conveying complex data, structuring content effectively, and keeping an audience engaged often require significant effort. Traditional methods involve hours of research, content drafting, and slide design—but AI can simplify and enhance the process.ChatGPT can help streamline presentation creation, ensuring content is clear, well-structured, and visually engaging. Whether preparing for industry conferences, internal meetings, or client pitches, using AI tools can make the process more efficient while improving clarity and audience engagement.<h3>How ChatGPT Enhances Presentations</h3>Rather than manually crafting content from scratch, ChatGPT can assist with:<ul><li>Brainstorming and structuring presentations for logical flow.</li><li>Simplifying complex technical concepts into digestible information.</li><li>Generating engaging slide content with clear explanations and concise points.</li><li>Suggesting visuals and layouts to enhance clarity.</li><li>Refining delivery techniques by anticipating audience questions. </li></ul>With AI, technical presentations can be created faster while ensuring accuracy and impact.<h3>Step-by-Step Guide to Using ChatGPT for Presentations</h3>1. Define Your Topic &amp; Objectives Start by outlining the core purpose of your presentation. Clearly define:The main message you want to convey. The technical depth required for your audience. Key questions or challenges the presentation will address. Example Prompt: "I need to create a presentation on the latest trends in cybersecurity for a business audience. Outline the key topics and structure it into logical sections."2. Generate a Structured Outline ChatGPT can provide a clear slide-by-slide breakdown, ensuring a logical progression of ideas.Example Prompt: "Create a structured outline for a 10-slide presentation on AI in cybersecurity, including an introduction, key trends, challenges, and future predictions."3. Simplify Complex Concepts Technical subjects can be difficult for non-experts. Use ChatGPT to break down jargon-heavy content into clear, concise explanations.Example Prompt: "Explain how machine learning enhances fraud detection in banking in a way that a non-technical audience can understand."4. Enhance Slide Content Once the structure is set, ChatGPT can help generate key points for each slide.Example Prompt: "Summarise the advantages and limitations of AI in cybersecurity using bullet points for a PowerPoint slide."5. Suggest Visual Elements AI can recommend charts, diagrams, and infographics to complement key ideas.Example Prompt: "What type of visuals would best explain how a neural network detects cyber threats?"6. Refine Language &amp; Engagement To keep the audience engaged, ChatGPT can suggest:<ul><li>Storytelling elements to make data relatable.</li><li>Analogies and real-world examples for clarity.</li><li>Interactive elements such as polls or Q&amp;A prompts. </li></ul>Example Prompt: "Provide a real-world analogy for explaining blockchain security to a general audience."7. Improve Speaker Notes &amp; Delivery AI can help refine speaker notes by anticipating questions and improving delivery style.Example Prompt: "Write speaker notes for a slide discussing the impact of AI-driven cyber threats."<h3>Why AI-Powered Presentation Assistance Matters</h3>Saves Time &amp; Enhances ProductivityAutomating slide content creation speeds up the process, allowing more focus on refinement and delivery.Improves Clarity &amp; EngagementAI-generated content ensures presentations are concise, structured, and accessible to all audiences.Ensures Consistency &amp; ProfessionalismChatGPT helps maintain a clear, coherent tone throughout, ensuring high-quality presentations.Reduces Cognitive LoadBy handling the structuring and content drafting, AI allows presenters to focus on communication and delivery.<h3>Integrate AI into Your Presentation Workflow Today</h3>AI-driven tools like ChatGPT can enhance technical presentations, making them more engaging, structured, and impactful. By leveraging AI, professionals can save time, refine content, and improve audience engagement with minimal effort.For businesses looking to integrate AI into their workflows, our<a data-mce-href="https://aistrategyconsulting.com.au/" href="https://aistrategyconsulting.com.au/" data-mce-selected="inline-boundary"> No-Code and Low-Code AI Implementation</a> solutions offer a seamless way to streamline content creation, automate tasks, and enhance productivity—all without technical complexity.Get in touch today to explore how AI can improve efficiency across your organisation.

How to Use ChatGPT to Make Engaging Presentations

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Building an interactive, insightful Excel dashboard used to take hours of manual work, requiring advanced data analysis skills and Excel formulas. With Claude 3 AI, that process is now faster, smarter, and fully automated.For businesses that rely on real-time reporting, financial analysis, or operational tracking, AI-driven automation can streamline data visualisation, saving time and ensuring accuracy.Here’s how you can use Claude 3 AI to create Excel dashboards effortlessly—and why it’s a game-changer for professionals and businesses alike.<h3>How Claude 3 AI Simplifies Dashboard Creation</h3>Instead of manually formatting spreadsheets, generating formulas, and building charts from scratch, Claude 3 AI can handle the entire process based on simple prompts.What It Can Do:<ul><li>Extract insights from raw data without needing complex formulas.</li><li>Generate dynamic tables and visualizations instantly.</li><li>Automate chart creation using AI-generated scripts for Excel.</li><li>Provide real-time updates and recommendations for data interpretation.</li></ul>Whether you're tracking financial performance, marketing trends, or operational KPIs, AI can transform static spreadsheets into interactive dashboards in minutes.<h3>Step-by-Step Guide: Using Claude 3 AI for Excel Dashboards </h3>1. Upload or Paste Your Data Start by providing raw data—this could be sales figures, customer metrics, or inventory levels. Claude 3 AI can interpret different formats, including CSV files and Excel sheets.Example: Upload a spreadsheet containing monthly sales performance data.2. Ask Claude 3 to Generate Insights Instead of manually sorting through the data, ask Claude 3 to identify trends and patterns, calculate key performance indicators (KPIs) and summarise high-level insights Example: "Analyse this sales data and highlight revenue trends over the past six months."3. Automate Data Visualisation Claude 3 AI can suggest and generate charts, such as bar charts for revenue comparison, line graphs for trend analysis and pie charts for market segmentation Example: "Create a bar chart comparing sales by region in Q1 and Q2."4. Generate Excel Formulas &amp; Macros Instead of manually entering formulas, Claude 3 AI can generate: SUM, AVERAGE, and VLOOKUP formulas, pivot tables for dynamic filtering and conditional formatting for highlighting trends Example: "Write a formula to calculate profit margins for each product category."5. Export &amp; Customise Your Dashboard Once generated, you can tweak, filter, and interact with the dashboard in Excel, making real-time adjustments based on business needs.Example: Adjust the filters to view revenue breakdowns by region or customer segment.<h3>Why AI-Powered Dashboards Matter</h3><ol><li>Saves Time &amp; Reduces Errors Manually building dashboards can be time-consuming and error-prone. AI automates data processing, ensuring accuracy and efficiency.</li><li>Enhances Decision-Making With real-time insights and trend analysis, teams can make informed business decisions faster.</li><li>Accessible to Non-Technical Users No need for advanced Excel knowledge—Claude 3 AI makes data visualization accessible to anyone.</li><li>Scales with Business Growth Whether you’re a startup tracking early-stage metrics or a large company managing complex financial data, AI-driven dashboards scale effortlessly.</li></ol><h3>Bring AI-Powered Dashboards to Your Business</h3>Automating data visualisation isn’t just about saving time—it’s about unlocking better insights and improving decision-making.With our No-Code and Low-Code AI Implementation solutions, businesses can integrate AI-driven automation into their reporting processes—without the need for technical expertise.Get in touch today and start transforming your data into actionable insights—faster and smarter.

AI Blog

How to Use AI to Build a Marketing Plan—Two Approaches Th...

DeepSeek: A Game Changer in AI Efficiency?

Automation with Generative AI: Streamlining your Workflows

OpenAI's Deep Research: The AI Tool That Could Change How...

How to Use ChatGPT to Make Engaging Presentations

Creating Excel Dashboards in Minutes with Claude AI