Maximise creativity with ChatGPT: 5 Simple Techniques for Beginners
Brainstorming has long been a cornerstone of creativity, helping individuals and teams generate fresh ideas and solve complex problems. Today, tools like ChatGPT are revolutionising the way we brainstorm, offering new methods to enhance creativity, streamline workflows, and uncover innovative solutions.
If you’re new to ChatGPT, this guide will show you how to integrate it into your brainstorming sessions using five beginner-friendly techniques that combine classic approaches with the power of AI.
Why Brainstorming with AI Works
At its heart, brainstorming thrives on diversity of thought and rapid idea generation. Combining traditional techniques with AI tools like ChatGPT amplifies these benefits:
Fresh perspectives: ChatGPT generates ideas you might not think of on your own.
Speed and structure: It can organise your thoughts quickly, making sessions more productive.
Flexibility: Whether you’re working on a solo project or collaborating with a team, ChatGPT adapts to your needs.
Let’s explore how you can use these benefits to your advantage with practical techniques.

1. The Disney Method: Balancing Creativity with Realism
Inspired by Walt Disney’s approach to problem-solving, this method separates brainstorming into three distinct stages: Dreamer, Realist, and Critic.
Dreamer phase: Focus on generating wild, creative ideas without limits.
Realist phase: Evaluate these ideas for practicality and feasibility.
Critic phase: Identify potential issues and refine ideas into actionable solutions.
Example prompt:
"Use the Disney Method to brainstorm a sustainable urban transport system. Start with the Dreamer phase."
This method ensures a balance of creativity and practicality, making it ideal for projects that require both innovation and realism.
2. Six Thinking Hats: Exploring Problems from Every Angle
Edward de Bono’s Six Thinking Hats technique divides thinking into six categories, helping you consider all aspects of a problem:
White Hat: Focus on facts and data.
Yellow Hat: Highlight optimism and potential benefits.
Black Hat: Analyse risks and drawbacks.
Red Hat: Bring in emotions and intuition.
Green Hat: Encourage creativity and alternative ideas.
Blue Hat: Manage the process and summarise conclusions.
Example prompt:
"Let’s use the Six Thinking Hats to improve user engagement on our platform. Start with the White Hat."
This structured approach ensures balanced decision-making and uncovers opportunities you might otherwise miss.
3. Attribute Listing: Breaking Down and Improving Ideas
This method involves dissecting a product or problem into its core attributes and brainstorming improvements for each one.
Example prompt:
"Apply Attribute Listing to brainstorm ways to enhance electric vehicle charging stations."
By focusing on each attribute separately, such as speed, cost, or convenience, you can develop targeted solutions that collectively transform the entire product.
4. Blue Ocean Strategy: Discovering Untapped Opportunities
Blue Ocean Strategy helps you identify new markets or opportunities by focusing on unmet needs and reducing competition.
Example prompt:
"How can we apply Blue Ocean Strategy to create innovative online education courses?"
This technique encourages looking beyond existing markets, allowing you to create solutions that stand out.

5. Lotus Blossom Technique: Expanding Core Ideas
This method begins with a central idea surrounded by related themes, each of which is further explored in detail.
Example prompt:
"Use the Lotus Blossom Technique to brainstorm ways to reduce plastic waste."
This approach ensures a thorough exploration of every aspect of a problem, leading to comprehensive and innovative solutions.

What’s Next?
By integrating these techniques into your brainstorming sessions, you’ll unlock the full potential of ChatGPT. Whether you’re solving complex problems or generating creative ideas, these methods provide the structure and inspiration you need to achieve your goals.
Ready to learn more? Explore our Masterclass on AI Fundamentals, AI Bootcamp, or AI Academy to deepen your understanding of AI-driven brainstorming and enhance your skills further.
With the right tools and techniques, you’ll not only improve your brainstorming but also discover new ways to innovate and succeed.