How to Use AI Podcasts to Build Engagement

TL;DR. ElevenLabs just released a tool that turns your workshop notes, PDFs or thought-starters into short, natural-sounding podcast clips. Service businesses can use it to seed ideas, spark responses, and test messaging before building full campaigns. It’s a low-effort way to get your content in front of the right people—and learn what lands.

Why This Is Worth Your Time

Most service businesses post content and hope it sticks. But it’s hard to know what’s resonating when your audience doesn’t comment, share, or click. That’s not a content problem. That’s a feedback problem.

This new ElevenLabs feature solves for that by turning existing material—notes, client insights, workshop slides into quick audio clips that feel personal and unfinished (in a good way). And when you add a short question to the end, people are more likely to reply—because it feels like a conversation, not a sales pitch.

This matters if:

• You’re refining your service offer or audience messaging
• You’re trying to build community around a theme (e.g. AI for comms, AI for workflow)
• You want to validate pain points before building out full content or products

How It Works 

Take a topic from your last Bootcamp or workshop—say, the difference between a good prompt and a bad one. Instead of turning it into a blog or newsletter, drop the notes into ElevenLabs’ podcast builder.

It reads the doc, writes a short script, and narrates it in a lifelike voice.

You edit for tone and add a closing question:

“Do your AI outputs still feel generic?

What prompt format actually works for your team?”

You send it out via LinkedIn or email with a comment box.

And wait.

People won’t just like, they’ll reply. You get wording back, real blockers, and language you can fold back into your next session or campaign.

That’s content as signal, not just output.

Why It Works Better Than a Post

Posts get scrolled. Webinars get ignored. Audio gets heard.
Especially when it’s short, informal, and delivered like a question, not a pitch.

For your audience, busy consultants, managers, agency leads, it’s less effort to listen than to read. And it feels more direct. Like a voice note from someone who gets their situation.

That tone builds trust.

And trust is what gets you the response that helps shape your actual offer or training program.

What This Does for Your Content?

This isn’t launching a podcast. It’s about using your own material to test ideas in public using snippet audio so you stop guessing what to say, or where the demand is, because every clip becomes a feedback loop.

You test one idea → get replies → build from that → improve the next thing you say....and so on. It’s how we build every Bootcamp session and automation library. Not by assuming, but by listening at scale.

If you’re stuck between publishing more content or building deeper engagement, this tool gives you a third option:

Content that listens!

You don’t need more reach. You need a mechanism that just helps people hear it..and respond.