Getting the Best Results from AI: A Guide to Effective Prompt Engineering
AI tools are only as good as the prompts you give them. Whether you’re generating marketing content, analysing data, or automating workflows, knowing how to craft the right prompt can mean the difference between generic output and high-value, actionable insights.
The good news? You don’t need technical expertise to get better results. With a few simple strategies, you can fine-tune your prompts and unlock AI’s full potential in your business.
Why Prompt Engineering Matters
Every AI model relies on clear and structured input to produce relevant results. If you’ve ever tried using an AI tool and received vague, irrelevant, or incomplete responses, chances are the issue wasn’t the AI—it was the way the prompt was framed.
Good prompt engineering:
✔ Provides clear instructions
✔ Defines the desired format
✔ Includes necessary context
✔ Avoids ambiguity
By refining your prompts, you can save time, improve accuracy, and generate more tailored AI-driven insights.
5 Tips to Optimise AI Prompts for Better Results
1. Be Specific and Direct
AI thrives on clarity. Instead of asking, “Write a social media post”, be more precise:
“Write a LinkedIn post promoting a new hospitality service, using a professional yet engaging tone, and keeping it under 100 words.”
The more details you include, the better the output.
2. Give Examples for Context
AI understands patterns. If you want a specific style or structure, provide an example:
“Write an email introducing a new restaurant loyalty programme. Here’s an example of our usual tone: [insert example].”
By showing AI what works, you guide it toward more useful responses.
3. Define the Format You Need
Whether you need a bulleted list, a table, or a structured response, state it clearly:
“Summarise this article in three bullet points, each under 20 words.”
This ensures AI delivers information in a way that fits your workflow.
4. Adjust and Refine
If the first result isn’t quite right, don’t start from scratch—refine it:
“Make this more concise.”
“Reword in simpler language.”
“Add a call-to-action at the end.”
Small tweaks help AI align its response to your needs.
5. Use Role-Based Prompts
AI performs better when given a specific role or perspective:
“You are a hotel marketing expert. Draft an Instagram caption for a luxury spa weekend deal.”
This technique helps AI understand the industry context and deliver more relevant responses.
Unlock AI’s Potential Without the Complexity
Mastering prompt engineering allows you to optimise AI’s capabilities—but you don’t have to do it alone.
Our low-code and no-code AI solutions make it easy to integrate AI into your business, helping you streamline tasks, automate workflows, and generate high-quality content—without the technical hassle.
Take the next step in AI-driven efficiency—let’s make it work for your business today.