AI Tools You Should Be Using (Part 2)

The first set of tools we covered were about improving communication, content, and consistency, core to how service businesses build trust and stay visible.

But that’s only part of the story.

The next layer of value comes from what happens behind the scenes. Where AI supports the delivery, scale, and structure of how your business actually runs, without asking you to rebuild your operations or learn how to code.

That’s where these tools sit. They’re about removing bottlenecks, saving time, and helping small teams feel a lot bigger. Whether you’re handling marketing, operations, sales, content, or client delivery—these AI tools do real work.

Start with automation.

1. SaveMyLeads is built for a task every service business knows too well: collecting leads, chasing forms, syncing systems. It automates that bridge—capturing and routing leads without human error or delay. The value here isn’t novelty. It’s flow. The faster you can get data from Point A to Point B, the faster your team can act on it.
2. AutoCut takes on the small, repeated tasks that chip away at your focus—think file renaming, report compiling, or calendar processing. It’s a quiet time-saver that removes admin friction. Multiply those savings across a week, and you’ll see where it fits.
3. TimeSentry goes one level deeper—automating your timesheets. For billable services, compliance-heavy roles, or team tracking, this tool cuts out the end-of-week scramble. It integrates with your systems and keeps everything in sync without nagging people.

Then you’ve got tools built for insight and action.

1. Impakt AI gives you performance visibility. Not vanity metrics—but real signals about what’s working across your business or projects. It’s for operators who want to know how effort turns into outcomes, without spending hours buried in dashboards.
2. Backflip focuses on marketing campaign execution—automating delivery and optimising based on what’s working. For lean teams running multiple channels, it means you spend less time guessing and more time fine-tuning what gets results.
3. Apollo.io is a full pipeline tool: prospecting, contacts, and outbound coordination. For firms that rely on direct sales or outbound lead generation, this turns a manual grind into a structured flow. It’s one of the more mature tools in this space—and one that supports growth without growing headcount.
4. LeadsNavi helps you know who your visitors are, not just how many. By identifying website traffic and linking it to contact data, it gives marketers and sales teams the visibility they actually need to prioritise outreach.

Now layer in creativity.

1. HeyGen has evolved into one of the sharper visual AI tools around. It allows you to build personalised video content, podcasts, or avatar-led explainers without needing production skills. It’s a strong asset for anyone using video to build trust or educate clients.
2. Otterly AI focuses on collaborative creativity—especially for agencies, learning providers, or media teams. It removes friction between scripting, storyboarding, and delivery so teams can create faster and iterate more easily.
3. Temporal helps you build more dynamic content—combining visual, audio, and interactive elements. Think digital products, learning resources, or branded experiences. If your client offer includes more than just words, this one matters.
4. VideoSeal is for AI-generated video content with realistic avatars and voiceover. It’s useful when you want to create customer-facing explainers, product walk-throughs, or even event content at scale—without a camera crew.
5. AirCaption automates captioning in over 60 languages. For content creators, educators, or anyone working in accessibility or multilingual markets—it turns a manual bottleneck into a fast process that enhances reach.

Then there’s the business edge.

1. ApplyHero automates job applications—writing cover letters, customising CVs, and speeding up the process. While designed for jobseekers, it also reflects a broader trend: AI reducing the friction between admin and outcomes. Useful for firms coaching clients through career transitions, or testing internal tools for hiring at speed.
2. iMerch does the same in e-commerce—automating product listings, inventory sync, and categorisation. For businesses that run product-based offers alongside services, it simplifies ops and scales presence across platforms.
3. SEO Katana bridges SEO research and content creation. It analyses competitors, identifies what’s ranking, and generates content that stands a chance. For content teams and marketers who want speed without sacrificing quality—it’s a solid tool.
4. AIPPT turns documents into slide decks. For anyone creating pitch materials, learning sessions, or internal presentations—it gets the bones of a deck right so you can focus on the polish. It's a major time-saver in a deck-heavy business.
5. Pointer pulls information from multiple sources and organises it into useful summaries. Think: research briefs, client updates, or strategic overviews. For senior leaders or account managers juggling information, this cuts noise and sharpens focus.
6. SiteRails offers a straightforward website builder for people who want a good-looking site but don’t want to wrangle WordPress or pay dev retainers. It’s fast, functional, and easy to manage—ideal for services businesses that need to test or update online presence often.

None of these tools will transform your business overnight.

But together, they give you real leverage—helping you communicate better, automate the right things, and operate more efficiently without adding headcount or complexity.

The real benefit?
You spend less time stuck in admin or chasing tasks.
More time doing the work that matters—client delivery, strategy, growth.

Want help building your own AI stack tailored to your business?

• We work with services businesses to:
• Identify your highest-friction workflows
• Map them to no-code or low-code AI tools
• Pilot fast, cheap, and useful tools—before you commit
• Build internal capability so the tools actually get used